Vol. 1 No. 1 (2025): Volume 1 Issues 1

Articles

• E-COMMERCE SEBAGAI KATALISATOR PENGEMBANGAN EKONOMI DIGITAL: STUDI STRATEGI PEMASARAN DAN DAMPAKNYA

  Benediktus Rolando (Author)

  1-14

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• IN INFLUENCERS WE TRUST: NAVIGATING TRUTH AND TRENDS IN THE DIGITAL ERA

  Carmel Karaniya Wigayha, Benediktus Rolando (Author)

  15-28

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• INNOVATIVE RETAIL MANAGEMENT STRATEGIES IN THE DIGITAL ERA: A SYSTEMATIC LITERATURE REVIEW

  Vannes Winata, Benediktus Rolando (Author)

  29-43

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• THE FUTURE OF RETAIL IN THE DIGITAL AGE: A SYSTEMATIC LITERATURE REVIEW ON TECHNOLOGICAL INNOVATIONS AND EVOLVING CONSUMER EXPERIENCES

  Kenny Ryans Alexia, Benedictus Lysander Tristan Setiawan (Author)

  44-53

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• THE ROLE OF INFLUENCER MARKETING IN DRIVING MODERN BRAND GROWTH THROUGH SOCIAL MEDIA ENGAGEMENT AND CONSUMER TRUST

  Benediktus Rolando, Jonathan Jonathan (Author)

  54-70

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